We are truly pioneers in the shift to natural solutions within the retail pest control category. In 2008, we filed our first patent for our innovative bed bug eliminator, which, even almost 20 years later, continues to rank as one of the top natural pest control products on the market. This effective bed bug eliminator is now private labeled by some of the largest manufacturers of bug spray in the country. We had the foresight to infuse an attractant that draws hidden bedbugs out of crevices, providing a superior delivery system. Since then, our line of pest control products has expanded to include six offerings, ranging from horse fly repellent for horses to topical tick and mosquito sprays, among others.
Our natural pest control products have been sold in retailers like Bed Bath and Beyond, buying coops such as Ace Hardware, as well as farm and fleet chains like Big R and Rural King. Recently, we decided to pivot our distribution network to focus on end-user sales, also known as direct-to-consumer (DTC). This shift excites us, as it will greatly benefit our loyal client base by allowing us to offer better price points. Additionally, this change enables us to expand our pipeline of products, which is currently testing a natural weed killer, a natural mold killer, and three pet products, so stay tuned. Every product we eventually bring to market has been rigorously tested for both safety and efficacy, exceeding the highest standards required by the EPA.